Marketing Process Questions Essay Example | Topics and Well Written Essays - 500 words

Marketing Process Questions - Essay Example Even though the customers at the hotel are satisfied with the service that Hydro Tech offers and there is a demand for such service, but the buying power remains in the hands of the manager who has to check for the feasibility of such cleaners. Hydro Tech vacuum cleaners are more costly than the average vacuum cleaners and since the consumers in the hospitality industry usually buy at low bulk price, they are not willing to spend almost double of the price of the average vacuum cleaner. Furthermore, vacuum cleaners by Hydro Tech require initial training before they can be used by the average consumer. Thus Hydro Tech would have train the entire cleaning staff of the particular hotel and for this the manager would have to allocate time for the training. The marketing process allows an organization to understand its target market and to develop marketing strategies that suit that particular target market. When an organization is catering to different target markets, it is imperative that the marketing strategies for different target markets are different. For example, in the airline industry, the marketing tactics for first class passengers differs from that of economy class. In a similar way, when Hydro Tech moved from the health industry and towards the hospitality industry, it was important that they revise their marketing tactics to suit the needs of the target market. Hydro Tech was unable to develop a marketing strategy that catered to the needs of the target market and this is because of lack of understanding of the marketing truths. Firstly, Hydro Tech did not analyze the situation properly, that is, it failed to understand the decision making process of the consumers in that particular industry, Secondly, since Hydro Tech f ailed to understand the target market, they did not produce a marketing strategy that would attract to this target market. Thirdly, they did not make

English Class Essay Example | Topics and Well Written Essays - 250 words - 5

English Class - Essay Example The piece is evidently written in the past tense recalling the young Langston bowed on the mourning benches in his wishful attempt to see Jesus, but resorting to lie after failing to do so. The expressions of remorse after the event ended and young Langston’s loss of faith are also written from Old Langston’s perspective. The concluding paragraph further reinforces the fact that the story is indeed written from a man’s perspective as opposed to a boy’s perspective when it states â€Å"†¦ for I was a big boy twelve years old †¦Ã¢â‚¬  (Langston). Some people believe that â€Å"Salvation† was written as a part of Langston Hughes’ autobiography â€Å"The Big Sea† (Carrillo). However, the biography holds but an excerpt of the response Langston obtained from his story â€Å"Salvation†. His style of narrating his memory about the events at church allows the reader to relate to his story and evaluate the writer accordingly. It feels as though â€Å"Salvation† is a window to Langston Hughes’ life through which he let the readers learn from and intrude upon his youth. It gives the reader a feeling of knowing the author personally. â€Å"Salvation† seems to be an autobiographical piece through which Langston Hughes has shared his experiences and declared how events had molded his journey through